How much should you pay yourself from your small business?

Most owners pick a number by feel, then panic in a slow month. Here is the method that survives the slow month, computable by hand in ten minutes.

Why the average lies to you

If your last six months of profit were $2,000, $2,200, $1,900, $2,100, $9,000, and $2,300, your average is about $3,250. Pay yourself off that number and five months out of six you are draining cash. One great month drags the average up; your bills arrive every month regardless.

The method, plainly

Take your last 6 to 8 months of profit after every cost. Use the median, the middle value, as your ceiling. Then look at your worst honest month, the lowest real month with no excuses attached. A draw is safe when the worst month could still cover it, or when your cash cushion absorbs the gap without touching your runway floor.

Worked examples from four real business shapes

These are the demo businesses inside Counsel, and the same numbers the app shows:

Demo businessMedian monthly profitWorst honest month
Ember & Oak (a full-service restaurant)$4,100/mo$1,900
GreenLine Yards (a landscaping crew)$5,200/mo$2,400
Kiln & Co. (a ceramics studio selling online)$3,050/mo$2,050
The Wren Sessions (a working musician)$1,450/mo$300

Notice the spread: the musician's median is $1,450 but the worst month is $300. That gap is the whole story. A draw set at the median without seeing the floor is a draw that breaks in February.

Do it by hand

  1. Export your last 6 to 8 months of deposits and expenses (your POS or bank has this).
  2. Profit per month = deposits minus every expense, including the ones you forget: software, fees, quarterly bills divided by three.
  3. Sort the months. Middle value = median. Lowest = worst honest month.
  4. Set the draw at or below the median. Know exactly how a worst month gets covered before it happens.

Or use the pay yourself calculator and let it sort for you.

Common questions

What if my income is completely irregular?
Irregular income is exactly why the median beats the average. The median ignores your outlier months in both directions. If even the median feels unstable, widen the window to 12 months and let the worst honest month set the draw.

Is the owner draw the same as a salary?
No. This is the cash-math layer: what the business can hand you without starving itself. How you structure that payment for taxes is a separate question for your accountant.

How often should I recompute it?
Monthly is plenty. The number should be boring; if it swings a lot month to month, that swing is the finding.

Counsel does this math on your real numbers

Connect Square, Stripe, Shopify, Etsy, QuickBooks, or your bank. Every answer carries a receipt: the method, the sample size, and the confidence. When the math is not conclusive, it says so.

Get Counsel on the App Store Try the web demo

Counsel's rule, applied to its own content: every figure above is computed, sourced from our demo businesses or your own inputs, never invented. This is cash math, not tax or legal advice. Written and maintained by the founder.