Runs the numbers like a CFO. Watches operations like a COO. Calls the plays like a CEO. Honest like none of them. Real statistical engines read your business and tell you what changed, why, and what to do — with the math attached to every claim.
A preview of the Counsel app: the morning brief reads “Trailing 30 days are up 12% on the 30 before,” a sentinel notes every day is inside its weekday band, and metric tiles show revenue with tap-to-open math receipts.
Fluent paragraphs with no error bars are a new kind of risk. Every claim Counsel makes carries the method that produced it, the confidence it deserves, and a tap-to-open receipt. When the math can't support a claim, it says so — refusal over guessing, always.
A 5% dip gets calm. Spending at 2× revenue gets urgency — with visible thresholds. The advisor's tone is itself a claim with receipts.
Revenue by product, expenses by vendor, net by month — every line collapsible to its receipts, plus an honest month-end projection with a band.
Each engine checks in by name with its actual timing. Watch the whole battery run on your phone in under a second — that's Aurora working.
Counsel is powered by Aurora, a glass-box statistical engine whose Rust core is parity-tested against scientific reference implementations. These aren't dashboard tricks — they're the same instruments serious rooms run, sized to your shop and translated into plain English.
Finds the exact day your numbers structurally changed — not a dip, a regime change.
Knows who's quietly gone versus who just hasn't come back yet — the math can tell the difference.
Runs a thousand plausible versions of your next 90 days and counts how many go wrong.
Balances the cost of running out against the cost of sitting on stock — an optimum, not a hunch.
Every insight can become a tracked decision contract: the action, the expected outcome, the dollars at stake, and a judgment date. When the window closes, the outcome gets graded against the numbers — held, mixed, or missed. No other advisor keeps score on itself.
The engines surface computed contracts — “Run the +5% price test · $556/mo at stake.” Never invented, only measured.
One tap moves it to your board: considering → testing → grading. The expected outcome is written down before the result exists.
The window closes and the call gets judged against the ledger — building a track record: “83% held of 12 graded.”
When Counsel is calm, it's because the math checked — weekday norms, holiday-aware, robust to outliers.
Severity has visible thresholds. The register shifts when the numbers demand it — same handwriting, harder truth.
That's not a slogan — it's a testable claim. The engines run in your hand, your books stay on your device, and the sync service holds encrypted tokens, never your data.
Aurora's Rust core compiled to WebAssembly runs the full battery locally — change-points in milliseconds, no server in the loop.
Connect Stripe, Square, Shopify, your bank — read-only. The cloud stores AES-encrypted access tokens only; transactions pass through to your device and are never persisted.
No ads, no analytics SDKs, no training on your data. Export everything or delete everything, any time, from Settings.
A food truck thinks in service days. A landscaper thinks in job days. A maker thinks in market stalls. Counsel tailors what it leads with — and its working-day P&L — to 44 lines of work.
One business, many pipes. Connect each tool once — a single sync merges every register into one ledger, the bank feeds expenses, and every engine reads the whole picture. Or skip accounts entirely and drop in a CSV — parsed on your device, never uploaded.
The live demo runs the full engine battery in your browser — no install, no sign-up, no data leaves your device. Bring a CSV if you want to see it read your business.