Runs the numbers like a CFO. Watches operations like a COO. Calls the plays like a CEO. Honest like none of them. Real statistical engines read your business and tell you what changed, why, and what to do, with the math attached to every claim. Built for the businesses that actually run Main Street: the food truck, the salon, the twelve-person firm. The owners who never got a finance department.
A preview of the Counsel app: the morning brief reads “Trailing 30 days are up 12% on the 30 before,” a sentinel notes every day is inside its weekday band, and metric tiles show revenue with tap-to-open math receipts.
Fluent paragraphs with no error bars are a new kind of risk. Every claim Counsel makes carries the method that produced it, the confidence it deserves, and a tap-to-open receipt. When the math can't support a claim, it says so. Refusal over guessing, always.
Every player above gets a fair seat at the table. the full field, honestly ↓
Fair is fair: these are serious tools, and most businesses run several of them. But look at the seats: recorders, registers, analyst benches, enterprise plumbing, expensive humans, and a spreadsheet holding it all together. Nobody is sitting in the advisor's chair.
Brilliant at recording what happened: invoices, payroll, taxes, compliance. The system of record, and rightly so.
A rearview mirror. It counts; it doesn't counsel.
Built in, free, and decent. Every platform will happily analyze the slice of your business it processes.
Each sees one pipe. Your business is every pipe at once.
Genuinely limitless in the hands of a data team with time to model, chart, and interpret.
Food trucks don't employ analysts. Power without a pilot.
Runs the Fortune 500's plumbing end to end, from procurement to close, audited and airtight.
Six-figure implementations. Overkill, by design.
The gold standard: judgment, context, someone accountable. If you can afford one, hire one.
Hundreds to thousands a month. And they visit monthly, not hourly.
Every pipe in one ledger. CFO-grade math with receipts on every number. Watching daily, grading its own advice.
The empty seat at the table, finally filled. At pocket-app price.
A 5% dip gets calm. Spending at 2× revenue gets urgency, with visible thresholds. The advisor's tone is itself a claim with receipts.
Revenue by product, expenses by vendor, net by month. Every line opens to its receipts, plus an honest month-end projection with a band.
Each engine checks in by name with its actual timing. Watch the whole battery run on your phone in under a second. That's Aurora working.
Counsel is powered by Aurora, a glass-box statistical engine whose Rust core is parity-tested against scientific reference implementations. These aren't dashboard tricks. They're the same instruments serious rooms run, sized to your shop and translated into plain English.
Finds the exact day your numbers structurally changed. Not a dip, a regime change.
Knows who's quietly gone versus who just hasn't come back yet. The math can tell the difference.
Runs a thousand plausible versions of your next 90 days and counts how many go wrong.
Balances the cost of running out against the cost of sitting on stock. An optimum, not a hunch.
The band ahead. The shaded fan is the honest answer; the middle line is just its center. Ranges, never point promises.
The report fractional CFOs charge four figures for: banded cash-in against your bill schedule, cumulated week by week, with tight weeks flagged months ahead.
Every figure opens its method card: plain English, the key stat, the notation, the pedigree. Trust you can audit, one tap deep.
Every insight can become a tracked decision contract: the action, the expected outcome, the dollars at stake, and a judgment date. When the window closes, the outcome gets graded against the numbers: held, mixed, or missed. No other advisor keeps score on itself. And when you're ready, Counsel can run the change for you. With signed execution, you authorize the exact diff, and the watchdog reverts it automatically if volume breaks a measured floor. Prices and messages, never money.
The engines surface computed contracts, like “Run the +5% price test · $556/mo at stake.” Never invented, only measured.
One tap moves it to your board: considering → testing → grading. The expected outcome is written down before the result exists.
The window closes and the call gets judged against the ledger, building a track record: “83% held of 12 graded.”
When Counsel is calm, it's because the math checked: weekday norms, holiday awareness, robustness to outliers.
Severity has visible thresholds. The register shifts when the numbers demand it. Same handwriting, harder truth.
The most personal number in any small business, and no software computes it. Counsel does: the safe owner's draw is the largest salary the 13-week cautious path can carry with cash ending the quarter no lower than it started and never dipping below your floor. Earned by the business, never eaten from savings. And when the math can't support a salary yet, Counsel says so, and tells you which lever turns the number positive.
Found by binary search over the 13-week simulator: bills, variable spend, and the tax set-aside included. Sign it as a contract; the engines re-check it every sync and warn you before it stops being safe.
A refusal with a reason and a lever. When the number finally appears, it means something. That's the point.
That's not a slogan. It's a testable claim. The engines run in your hand, your books stay on your device, and the sync service holds encrypted tokens, never your data.
Aurora's Rust core compiled to WebAssembly runs the full battery locally: change-points in milliseconds, no server in the loop.
Connect Stripe, Square, Shopify, and your bank, all read-only. The cloud stores AES-encrypted access tokens only; transactions pass through to your device and are never persisted.
No ads, no analytics SDKs, no training on your data. Export everything or delete everything, any time, from Settings.
A food truck thinks in service days. A landscaper thinks in job days. A maker thinks in market stalls. Counsel tailors what it leads with, and its working-day P&L, to 44 lines of work.
One business, many pipes. Connect each tool once. A single sync merges every register into one ledger, the bank feeds expenses, and every engine reads the whole picture. Or skip accounts entirely and drop in a CSV, parsed on your device and never uploaded.
The live demo runs the full engine battery in your browser. No install, no sign-up, and no data leaves your device. Bring a CSV if you want to see it read your business.